ROLE: Illustrator, Web designer, Coder, Photographer
Inspired from hand-made saloon logos, originating from the year 1800’s, the brand new Chancellor Denim Co. logo took on a revised modern day approach with the same rustic charm. It’s grunge finish and curvy feel had been simplified for legibility. The orientation is also well thought of, making sure the it’s width size is ideal in any format. Whether be it viewed on mobile, desktop, tablet and on printed materials.
To give it personality, original hand-sketches of random novelty symbols like thunder, a cassette tape, a four leaf clover and of course, a pair of jeans were used as accompanying graphics.
I wanted to position Chancellor as the denim and clothing for everyday people. The images are shot to be down to earth, urban and street-like themed. A multicultural feel is very important to create connection to our range of target market.
The website layout was done on Photoshop then translated onto code using Dreamweaver. When it comes to learning, there is nothing like making mistakes. I let myself enjoy the process by accepting what I did know and what I still needed to understand. Doing personal research and setting a one on one session with my professor helped me develop a system to start a website from scratch.
The coding was a challenge. The branding work was fun. It showed me where my strengths lie and how to keep improving. In the end, I got the grade that deserved all the hard work.