To design a responsive E-commerce website for Leaf Vibes with a new branding look and approach that may enhance online and social presence and reach out to adventurous adults globally.
ROLE: Illustrator, Web designer, Coder
Turning back to nature was the right place to find proper inspiration. I was at a friends house when I started picking dried leaves, twigs, white stones and yellow berries off the ground. The lot gave me a natural colour palette and a more concrete idea of how the new brand and website would look like. These hues were then placed against Leaf's original brand colours for comparison. I didn't plan to stray far from the original so customers who patronize the brand have that established connection.
Along side it's new branding scheme, I took the liberty to have fun and mockup up a new packaging. I've reworked the product photos and edited them in posh looking tote bags and eco-friendly cylinder cases.
With Leaf's limited range of products, I've done research on other natural items that go well with it. Say a possible partnership from Sustain Natural to feature their range of organic lubricants and mood oils. This added more pages to the website.
A grade I was very happy with.
'Benz the journal and report are of your customary outstanding and detailed standard. The journal reflects your comprehensive creative research approach and illustrative skills and the report is meticulously and professionally written, referenced and illustrated. Excellent work.
These themes are very attractive. The site is fun yet explicit. The themes reflect the hard work that has gone into your creative research. Very well done. The colours and aesthetics are really world class. You have worked very hard to make both child themes effective and they reflect and show off the content advantageously.
I can see how much work has gone into this site. It is a reflection of your talent, skill and dedication. It is always a great pleasure for me to look through your submitted tasks.'