To redesign Exposure Ninja's brand mascot, Shinobi, and create design guidelines to carry out onto client documents, online promotions and event materials.
ROLE: Illustrator, Graphic Designer, Character Designer, Brand specialist
By studying character sketches, movement, expressions and development methods, a new kind of Shinobi was born. From an out-of-shape ninja to a more animated and fluid-like character, everyone enjoys seeing Shinobi on a variety of content.
During the 2017 Exposure Ninja live event, attendees expressed love for the character as the change of representation meant a more well-rounded company. Shinobi is being used for different materials like event posters, banners, book covers, shirts, in-house merchandise, company documents and social media posts.
'Benz, just want to say so many thank yous for creating Shinobi. I love him/her so much.'
- Tim Cameron-Kitchen
‘Ninja t-shirts had incredible feedback! Everyone LOVED the dark blue with the white line drawn Ninja and said the design was really cool.’
- Charlie Marchant