To brand and create an online presence for The Flo Movement via a quick-donation app and a full working website.
ROLE: Logo designers, Front-end website designer, UI/UX app designer, Brand creator
Everything started from scratch. The first step was to finalise the base idea of what the project could be and make sure that this was the task I am working on. Researching different charity organisations and how they go about collecting online donations helped with the website and mobile app design.
I checked on different names for 'monthly period.' Reading through the play on words was quiet fun. But I had to make sure it made sense locally for both men and women. So I asked family and friends as to which name took most of their attention.
From its initial name, 'Period of Change', everyone agreed on 'The Flo Movement'.
I’ve designed brand guidelines to help determine font styles, colour palettes, logo usages and other branding approaches before moving onto the website design.
During one of our focus groups, the suggestion to literally humanise 'Aunt Flo' as part of the brand was taken in. The theme worked around the army where Aunt Flo is the commanding officer for soldiers who are fighting the good fight of female personal hygiene.
Square Space was a huge help as I wanted to make sure that the turn over for the website would be quick and at least 80% functional on submission.
Box mockups were made to help visitors visualse how much their donations are worth. And rather than cash, Flo Merch were created so interested parties can purchase goods with a percentage going into the Flo Fund. A sound alternative as the target market is big on branded goods.
Since most are usually on their phones, why not create an app that provided easy access to quick donations and show a history of their shared blessings? New comers can easily sign-in via their Facebook account and purchase merchandise. While long-time flo givers can do all this in addition to winning actual prizes and digital medals for donating at a certain period.
This project is still on going. Hopefully we make it happen for vulnerable women out there who needs help.